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News and Articles

YME Spring Music Conference: Supporting Lesotho’s Music Future


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At LNIG Hollard, we believe creativity is a catalyst for change and that every artist deserves the opportunity to grow, thrive, and be heard. We came on the scene with brand ambassadors that are beloved Basotho musical icons, but we wanted to do more, grow the music industry from the roots up, and that is where our partnership with YME Spring Music Conference rose from.

YME Music is a pioneering platform that has spent the last decade nurturing Lesotho’s emerging music industry. An issue we are deeply passionate about.

While Lesotho’s music scene continues to evolve, many local artists still rely on South African platforms to commercialise their work. The YME Spring Music Conference helps bridge this gap by bringing in experienced South African industry professionals to share insights, mentor talent, and build vital cross-border connections.

Now in our second year of partnership, we’re especially proud to support the LNIG Hollard Hit Factory, a standout feature of the conference that gives aspiring musicians a chance to audition, be discovered, and take their first steps toward professional careers.

From skills workshops and panel discussions to live performances and networking opportunities, the conference is a launchpad for talent and transformation. Because at LNIG Hollard, we’re not just imagining better futures, we’re helping create them, one beat at a time.


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